Website, social and packaging: a complete identity following a recent rebranding.
The collaboration with boo design studio started with the need to create a new e-commerce for the products they wanted to start selling. Made in Shopify so it was easier for the customer to update when needed, some custom coding was used to integrate specific requests since there was low budget to invest in custom themes and paid-apps: the pattern in the footer, changing colors in the navigation bar, the exclusion of photos in the market section that just needed to come out during cursor hover, custom icons in the about section and other solutions. A simple yet functional design.
Social identity
Boo design studio approached the agency with the intent of finally using their new brand identity: the social media up until that point had no graphics so there was an initial phase in which the identity, with their bold colors and custom typeface, had to be better defined. Social graphic were sometimes then used to promote the brand's presence in the different Design Weeks they partecipated in.
Packaging
Proposals of costum packaging solutions with product dielines for manufacturing.
With the creation of the e-commerce Boo needed some proposals for their new products.
With the creation of the e-commerce Boo needed some proposals for their new products.
Thank you!